Lewis Hamilton has played his cards right after the Ferrari driver signed a multi-year partnership with collectibles giant Fanatics.
Hamilton brought areas of London to a standstill on Friday as fans queued from 4am to catch a glimpse of the most successful Formula 1 driver of all time as he opened the Fanatics flagship store on Regent Street.
The visit was publicised briefly ahead of the …Keep reading

On the cards – Lewis Hamilton teams up with Fanatics after London store launch
